Facebook have published a case study for Berlei’s #DoItForYourself campaign.
Some of the Facebook highlights include:
- The brand saw a 40-point lift in ad recall
- 7% increase in brand consideration after launching a series of branded video content starring Serena Williams on various platforms.
View the whole case study here: https://www.facebook.com/business/success/berlei
Check out the campaign here: http://emotivecontent.wpengine.com/our-work/berlei-doitforyourself/