With Australians spending 76 minutes consuming online video each day, video is NOW the epicentre of modern entertainment culture.
And when it comes to brand storytelling, social video is unquestionably the most eye catching, immersive and powerful content format available. Emotive ‘Create’ helps take advantage of this opportunity specialising in the end to end delivery of social video creation.
Fundamental to our video creation methodology is that brands need to complement their advertising with content that entertains their core audience. In fact, brands quite literally need to be the entertainment – not just the advertising disruptor. Key to the Emotive Create methodology is focusing on the audience first and identifying their passion points. With this data and insight led approach, we then find a way to authentically inject the brand into content that we know the audience will love.