Working with social influencers can be a very powerful way to reach audiences. According to Neilsen, 92% of consumers trust recommendations from individuals over brands, even if they don’t know them.
Traditionally, a lot of legwork and guesswork has gone into ascertaining where an influencer’s audience is based and where their influence truly lies. That’s why we’re thrilled to announce our strategic partnership with HYPR – the world’s largest and smartest influencer search and discovery directory.
In line with Emotive’s “audience first” methodology, HYPR is audience-centric, allowing us to search for influencers via audience demographic data, locations and passion points.
HYPR provides real-time analytics for over 10 million social influencers across all the major social platforms. HYPR tracks over 100 billion social interactions per month and is the only platform capable of indexing over one billion social media accounts, utilising over 35 databases, including publicly available information from social networks, public databases, name databases, image recognition technology and natural language processing.
Through HYPR, Emotive can search for influencers based on their specific demographic, psychographic and geographic information, and by audience size and social platform. Searches can be further refined by drilling down into audience data, which includes demographics and rates of audience reach, engagement and sharing compared to other similar influencers in that space. In short, it will further empower Emotive to select only the most relevant and most effective influencers for our clients’ campaigns.
HYPR’s client base includes more than 100 Fortune 500 brands and 100 of the biggest PR and advertising agencies globally – and now, they can add Emotive to that list too.