Virgin Mobile has today announced changes to their agency roster, following a competitive pitch process. Whybin/TBWA have been appointed as lead creative agency, with Eleven PR to handle public relations and social media, and WiTH Collective announced to lead customer marketing activity. UM have been appointed to look after all media activity for the Virgin Mobile account, with Emotive also joining the roster as a content partner for the brand.
David Scribner, Head of Virgin Mobile said, “Whybin\TBWA, Eleven PR, UM, Emotive and WiTH Collective all demonstrated fantastic creativity and disruptive strategic thinking throughout the pitch process. At Virgin Mobile we’re known for our innovative campaigns that generate talkability and shake up the market, and we’re confident that these five agencies are the perfect partners to help us continue to deliver award-winning work.”
Whybin/TBWA, Eleven PR, WiTH Collective, UM and Emotive will begin working with Virgin Mobile in January 2016.