By Simon Joyce
In exciting news, we have been shortlisted in the Cyber category, Social Video at Cannes Lions 2015.
There were a total of 3,700 entries in this category. To be shortlisted (and after only 4 months since we launched) is truly a proud moment. It’s been an epic start for us at Emotive and we feel very privileged that such amazing clients have shown faith in a content marketing business so young!
The shortlisted campaign is for Optus and features Ricky Gervais in full, globally renowned ‘deadpan’ mode as he delivers brazenly lazy brand messaging, conveying no pricing or product information, in an ironic anti-advert designed to entertain and drive social actions and conversation while delivering the Optus and Netflix message. Check out the full case study in the Work section of our website.
Congratulations to Optus and everyone involved in bringing this campaign to life. A very exciting and proud moment at Clovelly HQ.
We are in great company in the shortlist of the Cyber category for Social Video and we love to celebrate great content, wherever it comes from. Check out some of the other brilliant campaigns in the running…
Procter & Gamble – #likeagirl
Beats by Dr. Dre – The Game Before the Game
Nike – The Last Game