Today sees the launch of the third episode of the web series titled ‘Who’s in the Car?’ for Youi Insurance, featuring Osher Günsberg.
In this episode we see Katie Burch picking up where she left off, asking the awkward questions that others won’t. “So let’s chat about the name… what was the experience of changing the name? Was there like a moment when it happened?”, asks Katie.
The series, produced by content agency Emotive, is hosted by stand-up comedian Katie Burch. In each episode we see her picking-up a celebrity guest and getting to know them better by asking ‘tough’ questions in her car. Katie’s persistently probing interview questions let you get to know the people she is interviewing a whole lot better. The result is a comedic, surprising and thoroughly entertaining interview unlike any other.
The ‘Who’s in the Car?’ web series launched in May this year, with the first episode featuring NRL legends Sam, Tom and George Burgess, and the second episode launching a month later, featuring The Veronicas.
“We are extremely pleased with the results so far, with the first two episodes in the series exceeding all targets set. Across YouTube, Facebook and Instagram, the content has had 5.4 million views with over 5.1 million minutes consumed and a 95% positive sentiment”, said Fabrizia Roberto, Head of Marketing at Youi Insurance. “Ad recall is very strong amongst those who have viewed the content on YouTube, and we’re now starting to see a brand favourability uplift as well, demonstrating the brand value of giving audiences content they choose to watch.”
For more information, please visit: www.youi.com.au/whos-in-the-car
Youi Insurance: Hugo Schreuder, Bryan Cawood, Fabrizia Roberto
Creative, Production & Amplification: Emotive
Creative Directors: Mark Harris & Andrew Cameron
Director: Christopher Leben
Senior Producers: Cara Logue & Justine Moyle
DOP: Dan Hartley-Allen
Editors: Uthayan Selvaraj & Sam Gadsden