Impulse Australia, together with content agency Emotive, has launched a new video content campaign featuring international teen sensation, Maddie Ziegler. Ziegler who is a New York Times Best-Selling Author, dancer, actress and model collaborated with Impulse Australia to develop the new limited edition fragrance.
With a social following of over 15 million and growing, Ziegler was include by Time magazine on its list of the ’30 most influential teens’ in 2015, 2016 and 2017.
In this video titled ‘Getting Ready with Maddie’, Ziegler reveals all her top tips for being party ready, delivering it in her own unique playful and light-hearted style, along with showing her audience how individuality and self-expression are the best ways to make your mark on the world.
The campaign is aimed at young teen girls, encouraging them to be bold and confident.
Says Ziegler: “I was so honoured to be approached by Impulse Australia to be the muse for their new fragrance launch In my spare time, I love experimenting with art and design, so being able to collaborate for the can design of the fragrance and being able to incorporate my own illustration of my butter y to create something that was authentically ‘me’ was truly a unique and wonderful experience. The whole process was a heart-warming experience and knowing what it will represent for so many Aussie and Kiwi girls is such an exciting thing for me.”
Says Claire Hooper, marketing director of Impulse in Australia and New Zealand: “Our fragrances are often one of the first ways girls choose to express their individual style and helps them to start their journey of self-discovery and exploration, making it something fun and positive. Impulse aims to empower the current generation of young girls, helping them to grow stronger so that they can become the next generation of unstoppable women. We as a brand are so privileged to collaborate with Maddie Ziegler as she is an amazing inspiration to young girls to be fearless and trust their impulse.”
Says Andrew Cameron, creative director at Emotive: “Maddie has an incredibly engaged audience so it was important that we stayed true to the type of content that her audience expects from her whilst heightening the entertainment and production values with the involvement of the Impulse brand.”
The campaign launched nationally this week and rolled out across Facebook, Instagram, Snapchat and Twitter via Maddie’s social channels and Impulse’s digital assets.
Client: Unilever – Impulse
Kristy Rutherford, Marketing Manager, Unilever
Ryan Sutton, Brand Manager, Unilever
Creative, Production & Amplification: Emotive
CEO: Simon Joyce
Business Director: Marshall Campbell
Strategist: Lucielle Vardy
Creative Director: Andrew Cameron
Director: Madeline Kelly
Line producer: Brock Williams
Senior Producer: Justine Moyle
DOP: Evan Papageorgiou
Editor: Sam Gadsden
PR: NAC Media Group