Xero, the global leader in online accounting software recently launched a new nationwide campaign, in conjunction with Emotive and Resolution Media.
The campaign champions the true heroes helping Australian small businesses succeed, the accountants and bookkeepers. It showcases the power a relationship with a certified Xero advisor can have on increasing the bottom line for a small business.
“Certified Xero advisors can help small businesses thrive,” said Trent Innes, Managing Director of Xero Australia. “Only 51 per cent of businesses survive on a five-year journey. But if they are on Xero, 88 per cent of them survive. We believe one of the key reasons for that is 92 per cent of small businesses on Xero have an advisor. This campaign brought to life and celebrated the importance of that relationship.”
The hero video shows a fledgling pizza parlour transform into a thriving small business with the addition of a certified Xero advisor, supporting the notion ‘It pays to add a Xero to your bottom line’
Stuart Van Eysden, Director at Resolution, said: “It was a super fun job playing with the Zero/Xero motif, it was great having a client who wanted to push the boundaries stylistically and who pushed us to come up with new ways to shoot things. There were also a number of effects shots we could have done digitally, that we did practically, I think we’re so used to seeing digital effects these days that the practical ones are now the ones that stand out and make people wonder how they were done.”
Tapping into the combined power of APN News & Media, the ‘It pays to add a Xero’ campaign sees Emotive join forces with Adshel and ARN to create a truly integrated and localised strategy across online video, radio and OOH that aimed to entertain, educate and engage the core Xero audience.
Simon Joyce, CEO & Founder of Emotive, said: “Emotive, working in collaboration with Xero, led the core strategy and social content creation for this campaign. Our challenge was to leverage the hero video creative and transform this into platform specific edits that seamlessly connected with the radio and outdoor creative executions. The results to date highlight the power of this integrated strategy.”
Creative: Xero, Emotive & Resolution
Hero Production: Resolution
Social Production: Emotive
Social Amplification & Media: Emotive
Digital Acquisition Marketing: Xero