Optus and Emotive took out GOLD at the Cresta International Advertising Awards this year, in the Branded Entertainment Category for the Ricky Gervais Anti Ad Series.
Winners were chosen by Cresta’s International Grand Jury of 84 leading creative directors, film specialists, graphic designers and interactive professionals from 44 countries and represent 74 winners from 13 countries.
Check out the full Ricky Gervais series reel here:
Check out some of the global Grand Prix winners below.
The Grand Prix winner in the Branded Entertainment category was taken out by Volvo Trucks for their “Look Who’s Driving” piece by Forsman & Bodenfors (Gothenburg, Sweeden)
The Grand Prix winner in the Integrated Campaigns, Direct Marketing and Interactive categories was taken out by IF Insurance for their “Slow Down GPS” piece by Forsman & Bodenfors (Gothenburg, Sweeden)
The Grand Prix winner in the Crafts and TV/Cinema/Online Film categories was taken out by Care Norway for their “Dear Daddy” piece by Tangrystan Productions (Oslo, Norway)