Alison holds an undergraduate degree in Marketing from the University of Newcastle and a postgraduate in Media from the University of NSW. Working in media for the past 12 years, Alison’s career commenced in sales at Fairfax Media working on Good Weekend Magazine, and later working across both Sydney and Melbourne Magazines. London called, where she gained invaluable international experience managing key accounts for The Sunday Times Travel Magazine. Upon returning to Australia, Alison joined MCM Media where she later became responsible for managing trade and consumer marketing across all brands and platforms in her role as Marketing Executive. Her biggest achievement was the recent successful company rebrand from MCM Media to Authentic Entertainment. Prior to joining Emotive, Alison was instrumental in the development and implementation of a strategic Trade Marketing Plan for Brand New Media.