John Principe (JP) joins the Emotive team as Social Strategy Manager. JP has tackled many obstacles in his lifetime from Cannes Young Lions Media finalist to participating in Tough Mudder! Completing his Bachelor of Communications (Advertising) at Western Sydney University he then ventured on to work with companies such as Woolworths, UM, Slingshot Australia and DT Australia. Johns Interests and achievements show he will go above and beyond with Emotive, more specifically making Emotive’s ‘Haus of Pain’ his new project by whipping this team into shape.