Hailing from Country NSW, Sarah has over 8 years’ experience in the marketing and communications industry. Sarah holds both a bachelor of public relations and a bachelor of business studies. Sarah started her career at Ogilvy & Mather, Sydney, where she spent 3 years working on integrated advertising campaigns for leading Australian brands such as Telstra, Australian Rugby Union and New South Wales Lotteries. Her love and curiosity for the international landscape took her to London for three years which included stints at DLKWLOWE and 23red. A great opportunity to work as Brand Project Lead on Coca-Cola’s successful #colouryoursummer campaign saw Sarah return to Australia in 2014. Sarah then worked closely with Westfield through their purpose built agency, Sibling, focusing on her passion for customer, content and context within the fast paced retail environment. Having worked both agency and client side, Sarah has an appreciation of corporate strategic and marketing drivers together with meticulous campaign delivery.

Sarah Clifton_Emotive_Content Strategy & Activations Director_lores