Simon is the CEO & founder of Emotive. A specialist creative and content agency based out of Tamarama, Sydney. Emotive combines smart strategy with BIG ideas to emotionally connect with audiences, at scale. The Emotive formula integrates the art of storytelling and the science of engagement, with fierce accountability. A Chief Executive Officer at public company level, he has extensive experience in creative strategy, social video, content marketing, digital, branded content, video production, commercial and business leadership gained over 18 years in the advertising industry. Simon has been recognized by the industry on numerous occasions including being named in the Ad News Top 40 under 40, The Australian Music Directory Power 50, and twice shortlisted by Mumbrella for Industry Leader of the Year (2016 and 2018). He has a long history of leading big ideas including the much talked about Optus Ricky Gervais anti ad series and the Berlei Serena Williams campaign. He is also highly credentialed in the online video space and was instrumental in launching Vevo in Australia in 2011. He is a passionate business leader with a disciplined approach to creating big ideas that lead to quantifiable results alongside a strong desire to inspire and excite the best people.