Optus & airbnb

Optus and airbnb went into partnership recently with the aim of helping travelers stay connected and feel right at home! They wanted to generate awareness of this partnership amongst Australian’s heading overseas

Emotive were engaged to create a social video campaign that both entertains and also brings to life the consumer benefits of this partnership.

To front the campaign, we recruited Em Rusciano – well known Australian writer, comedian, singer, TV & radio presenter. We then headed over to Japan to create the social video pieces.

At Home in Japan: Tokyo Part 1

At Home in Japan: Tokyo Part 2

Em Rusciano Visits Japan: Kyoto

The content pieces were amplified out across Optus’ social platforms, Em Rusciano’s social platforms and through the help of some additional social influencers.