Aptamil Toddler

Aptamil Toddler were looking to engage their target audience through video content that emotionally connects.

BURST ONE

In June 2016, Emotive were engaged to create a social video campaign to increase awareness and consideration of Aptamil Toddler amongst this target audience.

The creative idea ‘One Giant Leap’ was anchored around child firsts utilising the key emotions of Inspiration and Pride. The awareness piece takes famous quotes relating to world firsts, adventures and exploration and applies them to the moments you see your child do something for the first time. Following on from the awareness piece, was the consideration piece which utilised a more functional message for child’s development.

The campaign ran across social media (Aptamil Toddler channels), OOH, TV and Cinema in July/August/September 2016.

BURST TWO

Emotive have extended the ‘One Giant Leap’ creative platform with new scenarios around relevant and relatable milestones, demonstrating independance, confidence and resilience.

The campaign is running across social media (Aptamil Toddler channels), OOH, TV and Cinema. Check out all the content below

60 sec: Child’s Firsts

30 sec: Child’s Firsts

30 sec: Child’s Firsts – Riding & Giving

30 sec: Child’s Firsts – Eggs & Escape

10 sec: Child’s Firsts – Eggs Collection

10 sec: Child’s Firsts – Drums

10 sec: Child’s Firsts – Driver

10 sec: Child’s Firsts – Eggs

10 sec: Child’s Firsts – Escape

15 sec: Child’s Firsts – Rider

15 sec: Child’s Firsts – Eggs

15 sec: Child’s Firsts – Escape

15 sec: Child’s Firsts – Giving

 Video Credits:

Agency – Emotive

Executive Creative Director – Charlie Leahy

Director – Pablo Jeffress

Senior Producer – Emily Bull

Editors – Uthayan Selvaraj & Henry Stafford