Audible.com.au partnered with The Equality Campaign to launch ‘Listen To Love’, an original audio series investigating equal love and voiced by Aussie celebrities and everyday Australians to turn up the volume on marriage equality in Australia.
Audible engaged Emotive to create a content campaign driving people to download this free audio series.
Emotive landed the creative territory ‘Love Battle’ as Marriage Equality acceptance should no longer be a battle. We teamed up with comedians Joel Creasey and Rhys Nicholson and actress Rosie Lourde to create a gargantuan and spectacularly outlandish Marriage Equality Acceptance Debate video.
The impassioned debate about ‘who loves marriage equality more’ sees the trio trade feisty barbs amid a frenzied crowd, eventually transforming the placid ambience of a fancy tearoom.
The integrated campaign spans above and below-the-line channels with a strong focus on publicity and social sharing across platforms Facebook, YouTube, Twitter and Instagram.
Client: Sara McConkey and Melissa Gompes, Audible
Creative & Production Agency: Emotive
Digital Amplification: Emotive & M&C Saatchi
Creative Director: Andrew Cameron
Director: Henry Stafford
Senior Producer: Justine Moyle
DOP: Evan Papageorgiou
Editor: Uthayan Selvaraj
Activations Director: Alison Mitchell
Audio Content Production: The Space Company