Audible.com.au have launched a multi-channel integrated campaign, featuring legendary singer Michael Bolton and an hilarious remake of his 1993 smash hit ‘Said I Read You… But I Lied’

Created and produced by Emotive, the music video, which reworks the lyrics into ‘Said I Read You… But I Lied’ features silk robes, classic throwback hair styles, sweeping Sydney Harbour views and a pet lizard. The musical sendup reflects the growing trend of Australians listening to audiobooks in the same way they listen to music and was inspired by Audible.com.au research that found a number of Australians have lied about reading books.

Bolton is joined by several familiar Aussie faces in cheeky cameo roles such as fitness guru Tia-Clair Toomey as a personal trainer, radio host Brendan “Jonesey” Jones as a security guard, and comedian Jordan Raskopoulos as a friend Bolton visits.

The campaign is running nationally across TV, cinema, digital, social media and influencer channels.

Watch Michael’s interview on the campaign below with Sunrise.

CAMPAIGN CREDITS

Audible.com.au
Marketing Director – Sarah McConkey
Brand Manager – Melissa Gompes

Emotive
Creative, production and event management
CEO – Simon Joyce
Business Director – Marshall Campbell
Music Partnerships Director – Aimee Stewart
Creative Director – Andrew Cameron
Director – Zane Pearson
Senior Producers – Tracey-Lee Permall & Cara Logue
Copywriters – Andrew Cameron, Nathan Burley & Henry Stafford
DOP – Adam Howden
Editor – Uthayan Selvaraj
Composer – Eden Martin
Audio Engineer – Jorge Vivo
Sound Design – Rumble Studios

Poem
PR & talent amplification

M2M
Media