have launched a multi-channel integrated campaign, featuring legendary singer Michael Bolton and an hilarious remake of his 1993 smash hit ‘Said I Read You… But I Lied’

Created and produced by Emotive, the music video, which reworks the lyrics into ‘Said I Read You… But I Lied’ features silk robes, classic throwback hair styles, sweeping Sydney Harbour views and a pet lizard. The musical sendup reflects the growing trend of Australians listening to audiobooks in the same way they listen to music and was inspired by research that found a number of Australians have lied about reading books.

Bolton is joined by several familiar Aussie faces in cheeky cameo roles such as fitness guru Tia-Clair Toomey as a personal trainer, radio host Brendan “Jonesey” Jones as a security guard, and comedian Jordan Raskopoulos as a friend Bolton visits.

The campaign is running nationally across TV, cinema, digital, social media and influencer channels.

Watch Michael’s interview on the campaign below with Sunrise.

Marketing Director – Sarah McConkey
Brand Manager – Melissa Gompes

Creative, production and event management
CEO – Simon Joyce
Business Director – Marshall Campbell
Music Partnerships Director – Aimee Stewart
Creative Director – Andrew Cameron
Director – Zane Pearson
Senior Producers – Tracey-Lee Permall & Cara Logue
Copywriters – Andrew Cameron, Nathan Burley & Henry Stafford
DOP – Adam Howden
Editor – Uthayan Selvaraj
Composer – Eden Martin
Audio Engineer – Jorge Vivo
Sound Design – Rumble Studios

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