Audible and Emotive collaborated to launch the brand’s first local original advertising campaign ‘Listen to Your Book’. The campaign stars Comedian Jordan Raskopoulos.
In the 125 second hero video, the duo takes viewers on a journey back in time with a parody of the famous Roxette song ‘Listen to your Heart’ retitled and rewritten as ‘Listen to your Book’, demonstrating how time-poor Australians can reignite their passion for great stories while multi-tasking with audiobooks.
A series of cutdowns have also been created with intended platforms in mind.
The integrated campaign spannned above and below-the-line channels, with a strong digital focus across Facebook, YouTube, Catch-Up TV and Display, alongside Cinema and PR.
If you would like to check out the video content, please contact Emotive.
Client: Audible – Leanne Cartwright-Bradford and Melissa Gompes
Creative & Production Agency: Emotive
Creative Director: Andrew Cameron
Director: Zane Pearson
Senior Producer: Cara Logue
Copywriter: Henry Stafford
Production Manager: Justine Moyle
DOP: Evan Papageorgio
Editor: Uthayan Selvaraj
Activations Director: Alison Mitchell
Composition & Sound Design: Rumble Studios
PR: One Green Bean