In 2017, Berlei have celebrated their 100th year. To celebrate this milestone, Emotive were engaged to create a new video content campaign.

The campaign features Serena Williams encouraging the next generation to invest in themselves. It is the second instalment in the ‘Do it for Yourself’ brand platform that launched in January this year. The content builds on chapter one as Williams now celebrates a new moment in her off-court life, as a soon-to-be mother.

The campaign rolled out across Facebook, Instagram and Twitter via Serena’s social channels and Berlei’s digital assets. In addition to the hero piece, Emotive created three brand social videos celebrating 100 years of Berlei.

Check out the content below:

Video Credits:
Client: Berlei
Content & Creative Agency: Emotive
Production Company: Tool of North America
Digital Amplification: Emotive
Talent: Serena Williams
Director: Rachel McDonald
Creative Director: Andrew Cameron
Senior Creative / Copywriter: Henry Stafford
Executive Producer: Hayley-Ritz Pelling
Producer: Patti Getker
Director of Photography: Amado Stachenfeld
Editor: Lauren Brown / No6
Sound Mixer: Matt Miller / LIME Studios
Colorist and flame artist: Verdi Sevenhuysen / No7
Activations Director: Sarah Clifton
Stills Photographer: Jez Smith
Social Shorts Editor – Uthzz
Animation for Social Shorts – dLucscious