Champion and Emotive launched a new music program titled ‘Revealed’. A program that champions emerging Australian artists by intimately telling their story through video and providing funding and creative support to create world class music videos for new release music.

The first ‘Revealed’ artist is Melbourne Hip Hop act REMI made up of Remi Kolawole and Sensible J. The content series follows their story in the lead up the release of their new single ‘My People’. ‘My People’ is REMI’s first new music since 2016 and is a celebration of all the people closest to the duo. The music video is their most ambitious video yet and the episodic content gives the audience an intimate view of their people and their music world.

The content led approach includes five key videos, all designed to address each phase of the purchase funnel.

All the content is rolling out across YouTube, Facebook, Instagram and Twitter via Remi’s social channels and Champion’s digital assets alongside OOH and retail media.

Episode 1

Episode 2

Music Video

Brand Short

Product Short

Video Credits
Client: Champion
Kellie Warwick – Divisional Manager, Champion
Mahli Pullen – Marketing Manager, Champion
Creative, Production & Social Amplification: Emotive
CEO and Founder: Simon Joyce
Strategy: John Principe
Business Director: Sarah Clifton
Social Media Director: Jamie Crick
Creative Director: Andrew Cameron
Creative and Director: Madeline Kelly
DOP: Alex Serafini
Producer: Alistair Pratten
Editor: Uthayan Selvaraj
Audio Post-production: Rumble
Grade: Matt Fezz
Music Video Production: 24 Works
Music Video Co-Directors: Baz Richie and Harry Deadman
Music Video Stylist: Ntombi Moyo