Optus has created a new original music series called Closer to deliver intimate, behind-the-scenes footage of global artists in their most relaxed and honest environments.
This series shines a light on the moments that would normally be reserved for a music artist’s family members or best friends. These intimate videos bring Australians ‘Closer’ to the artists they love and each episode is a never-before-seen window into the real lives and true personalities of the global music stars. The first episode featured international artist, Anne-Marie.
The second episode features Charlie Puth. The American singer, songwriter and music producer gives an insight into his daily rituals, musical inspiration and the incredible talent behind his unique sound, in a career that has already featured a No.1 single and multiple Top 10 hits on the US Billboard Charts. Check out all the assets below.
60 sec cutdown
15 sec cutdowns x 4
The campaign will run across both Optus and Anne-Marie’s social channels.
Optus: Bushra Abel and Ryan McKinnon
Creative, Production & Amplification: Emotive
Creative Director: Andrew Cameron
Director: Thibault Debaveye
Executive Producer: Hayley-Ritz Pelling
Producer: Vincent Terrazzino
Editor: Uthayan Selvaraj
Music Partnerships & Activations Director: Aimee Stewart