Optus has created a new original music series called Closer to deliver intimate, behind-the-scenes footage of global artists in their most relaxed and honest environments.
This series shines a light on the moments that would normally be reserved for a music artist’s family members or best friends. These intimate videos bring Australians ‘Closer’ to the artists they love and each episode is a never-before-seen window into the real lives and true personalities of the global music stars.
The first episode in the series features international star, Anne-Marie, who is most famous for her multi-million selling summer anthem with Clean Bandit, Rockabye. In Anne-Marie’s video, she touches on her personal feelings, including her daily anxiety which she overcomes through music. The star goes from her relaxed environment at home to an intimate gig where she performs her latest single Heavy for the first time.
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The campaign ran across both Optus and Anne-Marie’s social channels.
Optus: Bushra Abel and Ryan McKinnon
Creative, Production & Amplification: Emotive
Director: Andrew Cameron
Executive Producer: Hayley-Ritz Pelling
Producer: Petra Tiziani
Editor: Uthayan Selvaraj
Music Partnerships Director: Aimee Stewart