Optus has teamed up with Oscar winning actor Cuba Gooding Jnr in a new campaign titled “Cuba Gooding Jnr’s Guide to New iPhone Excitement at Optus”.

 In this 60 sec piece for Optus, Cuba demonstrates a range of exceitment levels from running into store and begging for the latest device to moonwalking his way in to suavely secure the latest phone.

Check out the hero piece below:

Video Credits:
Client: Optus
Melissa Hopkins: Director, Marketing Communications, Optus
Nicole Smart: Associate Director, Postpaid, Network & SoHo Micro Acquisition – Brand & Communications, Optus
Franz Siasat: Acquisition Marketing Executive – Brand & Communications, Optus

Creative & Production Agency: Emotive
Creative Directors: Zane Pearson & Rupert Taylor (M&C Saatchi)
Writers: Rupert Taylor (M&C Saatchi) & Zane Pearson
Director: Zane Pearson
Founder/Strategy Lead: Simon Joyce
Agency Producer: Lee-Ann Hyman
Producer: Tracey-Lee Permall
Cinematographer: Lachlan Milne
Editor: Uthayan Selvaraj
Business Director: Alison Mitchell

US Production Company: Bastard
Production Company Executive Producer: David Horowitz

Media: UM
Digital Amplification: Amobee