Danone Nutricia and Emotive launched a campaign for Karicare Toddler, with an animated creative that celebrates the brands heritage. The narrative is delivered through a quintessential entertainment lens – the classic storybook. Using a mix of live action and highly detailed 3D animation, Emotive created a pop-up book world that references classic miniature models and represents the vivid imagination of a toddler as she bonds with her father over a bedtime story.

The campaign rolled out nationally across TV, Digital and OOH. In addition to the hero piece, there are two 15” cut-downs.

 Video Credits:
Client: Danone Nutricia, Karicare Toddler
Edith Bailey – Consumer Products & Services Director, Danone Nutricia ANZ
Robert Hill – Brand Manager, Karicare ANZ
Peter Napper – Acting Marketing Manager, Karicare ANZ
Nicole Chen – Assistant Brand Manager, Karicare ANZ

Creative & Production: Emotive
CEO: Simon Joyce
Business Director: Sarah Clifton
Strategist: Lucielle Vardy
Creative Directors: Andrew Cameron & Zane Pearson
Director: Zane Pearson
Senior Producer: Alistair Pratten
DOP: James Brown
Animation & VFX: Blackbird
Composer: Johnny Green, Rumble
Sound Design: Cam Milne, Rumble
Sound House Producer: Michael Gie, Rumble
Emotive Post Production: Uthayan Selvaraj