As the official support network to the Australian Olympic and Paralympic team, Optus wanted to show Australian athletes that despite being on the other side of the world, the country is behind them.
Emotive collaborated with We Are Social on this new campaign for Optus called ‘Swim to Rio’.
In this piece, Ian Thorpe (alongside Lee Lin Chin and The Bondi Hipsters) asks Australia to ‘Fan Up’, commit to the cause and go nuts for the Aussie athletes in their own unique, creative way using #FanUpAUS.
The campaign ran across social media.
The Bondi Hipsters have also got behind our athletes with their own video #FanUpAUS
Creative Production & Talent Acquisition: Emotive
Creative Agency: We Are Social