HelloFresh Australia have launched a new video content series titled ‘Dinner Diaries’ hosted by Lynne McGranger and Johnny Ruffo.

The humourous video series showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The mere thought of what to cook for dinner is a chore many Australians are all too familiar with. This campaign communicates how market leader HelloFresh draws inspiration from real families across the country – to make dinner easy without a compromise on deliciousness and nutrition.

A series of video assets have been specifically designed for each phase in the purchase funnel. This strategy, combined with a true platform intentionality approach whereby each content piece is tailored to each social platform, aims to work in harmony to drive a strong content to commerce result.

The campaign is rolling out across key digital and social platforms, with the initial episodes showcasing three families and their HelloFresh dinnertime experiences.

Episode 1

Episode 2

Episode 3

Video Credits:
Client: HelloFresh
Amy Smith – CMO and Managing Director, HelloFresh Australia
Julie Grufstedt – Head of Brand & Creative, HelloFresh Australia
Isobel Gray – Brand Campaign Manager, HelloFresh Australia

Creative, Production & Amplification: Emotive
Strategy: Lucielle Vardy
Business Director: Sarah Clifton
Social Media Director: Jamie Crick
Creative Directors: Mark Harris and Andrew Cameron
Director: Madeline Kelly
Producers: Tom Pearce and Nikki Hardy
DOP: Alex Serafini
Photographer: Jordan Kirk
Editor: Sam Gadsden
Post-production Audio: Rumble
Grade: Matt Fezz