Relentless Series with Matt Formston

Emotive recently produced a TVC and social content piece featuring Matt Formston.

The TVC takes you through Matt’s morning training routine before revealing at the 15 sec mark that he is actually blind, a paralympian and an Optus Employee.

The social piece (as part of the Relentless Series) showcases Matt’s journey to Rio and his consistent pursuit for Relentless Improvement.

Optus is proud to be the Official Support Network to the Australian Paralympic Team.

See below the social piece, 30 sec TVC and 15 sec:

Client: Optus
Talent: Matt Formston & Nick Yallouris (Pilot)
Agency/Production Company: Emotive
Creative Director & Director: Andrew Cameron
DOP: Aaron Mclisky
Executive Producer: Simon Joyce
Producer: Linzee Harris
Editor: Uthayan Selvaraj
Activations Director: Alison Mitchell