Nutricia were looking to build awareness of mumstore.com.au/nz as the easiest way to shop for Nutricia (Aptamil and Karicare) toddler products. They also wanted to shift the consumer journey to make online shopping through mumstore the first choice for parents, not the last.
Emotive were engaged to create a campaign to increase awareness and consideration of the mumstore product amongst their core target audience.
The creative idea was anchored around a series of typically tricky scenarios that can occur in daily lives – trips to the shops, dinner time at home and dropping the kids off to day care. Perhaps it is juggling bags, kids, busy schedules or little accidents – sometimes there are moments where it would be nice to have an extra set of hands to make things a little easier. Enter the Mumstore guy – he is there to offer a small amount of assistance that could be enough to make your day!
3 x TVC’s were produced for distribution across TV and social media and a series of cutdowns for digital ad placements.
The Shopping Trolley
Creative & Production Agency: Emotive
Creative Director: Andrew Cameron
Director: Zane Pearson
Senior Producers:Cara Logue & Hayley-Ritz Pelling
Activations Director: Sarah Clifton