Optus were looking to build on their association with the nation’s most loved sport, Cricket!
Optus wanted to help cricket lovers feel closer to this summer’s sensational cricket, with all the cricket you can handle data free, no matter what you are doing, on Optus Sport.
The offering on Optus Sport is extensive. You can stream the match live on the go without using your data, tune into the dedicated 24/7 cricket channel, you can watch exclusive extended highlights and analysis, you can access on-demand archives and interviews – and of course you can watch on your TV at home or on the go.
Emotive were charged with creating a social video campaign to bring this product offer to life. To do so, we partnered with some international cricketers to play cricket wherever they are, whatever they are doing – because a game of cricket can break out anytime, anywhere!
We teamed up with Kevin Pietersen, Matthew Wade, Aaron Finch, Meg Lanning, Glenn Maxwell, Alyssa Healy and James Pattinson to play a game of #AnytimeCricket on the streets of Melbourne. Check out all the action below:
Creative & Production Agency: Emotive
Talent: Melbourne Stars and cricket.com.au
Creative Director: Andrew Cameron
Director: Henry Stafford
Senior Producer: Cara Logue
Production Manager: Justine Moyle
Activations Director: Sarah Clifton