Optus Endless Entertainment
Optus were looking to promote their new entertainment offering to both Optus and non-Optus customers who can now stream endless entertainment without using data. This includes Netflix, Stan, Optus Sport, ABC iView, Google Play Music, iHeartRadio, Pandora & Spotify.
The creative concept, by Emotive, was to follow a girl’s journey as she consumes entertainment on her mobile seamlessly through a number of different environments.
Movie tropes and music characters were added to make the piece act as an original piece of entertainment in its own right, with each of the spots finishing exactly where they started – giving the feeling of infinite, looping entertainment – Endless Entertainment
The spots were filmed in a purpose-built set at Fox Studios in Sydney and we used a motion control camera rig in order to allow us to stitch together various versions of our hero character’s journey through the set.
The soundtrack is “Let it roll” by Ladyhawke.
The campaign ran across online and offline channels.
Agency/Production Company: Emotive
ECD/Creative Director: Charlie Leahy
Director: Darcy Prendergast (Oh Yeah Wow / Exit Films)
DOP: Evan Papageorgiou
Executive Producer: Simon Joyce
Senior Producer: Hayley-Ritz Pelling
Activations Director: Alison Mitchell
Producer: Johnny Greally
Production Manager: Serena Rettenmaier
Production Designer: Aaron Crothers
Editor: Uthayan Selvaraj
VFX House: Oh Yeah Wow
VFX Producer: Christina Remnant
VFX Supervisor/Lead: Josh Thomas
Sound Design: Ryan Granger (Dead On Sound)
Colour Grade: CJ Dobson (Pocket Post)
Optus Creative: Mark Harris & John Weir
Optus Marketing: Michelle Katz, Bo Van Graan, Jennefer Elten
Optus Brand: Jane Saleh and RE:
Media Agency: UM
Digital Agency: Amobee