Optus were looking to promote the launch of the Samsung Galaxy S8, along with their data free streaming product offer across expanding portfolio of partners to a core audience of digital natives.

The campaign is running both online and offline. Check out the edits below:

We created a special Facebook edit for this campaign to work specifically on the Facebook platform utilising some visual trickery through in-platform functunality.

Check out below:

Video Credits

Client: Optus & Samsung
Agency/Production Company: Emotive
ECD/Creative Director: Charlie Leahy & Mark Harris
Director: Darcy Prendergast (Oh Yeah Wow / Exit Films)
DOP: Evan Papageorgiou
Senior Producer: Hayley-Ritz Pelling
Activations Director: Alison Mitchell
Producer: Johnny Greally
Production Manager: Serena Rettenmaier
Production Designer: Aaron Crothers
Editor: Uthayan Selvaraj
VFX House: Oh Yeah Wow
VFX Producer: Christina Remnant
VFX Supervisor/Lead: Josh Thomas
Sound Design: Ryan Granger (Dead On Sound)
Colour Grade: CJ Dobson (Pocket Post)
Media Agency: UM
Digital Agency: Amobee