KIIS presents iHeartRadio LIVE powered by Optus. #BieberIsland
Global superstar Justin Bieber rocked Sydney Harbour’s #BieberIsland thrilling 2,000 fans with a stellar performance at the special concert event.
iHeartRadio Australia partnered with Optus and Universal Music to create this unrivalled live music event, all part of its commitment to give Aussie fans extraordinary live music experiences, by bringing them closer to the music and artists they love.
For those that missed out on the action or those that wanted to relive it – Five videos of Bieber’s performances were released on the iHeartRadio Australia app and online at iheart.com. The content had over 650,000 views with a strong engagement rate of 8.8%.
The event was described by MUmBRELLA as ‘one of the biggest marketing events of 2015.’