To promote the launch of its new Optus Prepaid Epic plans, well-known Australian actor Ray Meagher, transformed into Ray Coptus, a local mall cop who takes it upon himself to make sure everyday Aussies are getting the best deal on their prepaid mobile plans.
The humorous online video features Ray, who is miffed that sometimes Australians pay more for things than they should. Ray has Australia’s back and is on a mission to spread the word about the new Optus Prepaid Epic Data plan.
The documentary-style video was created by Emotive, and filmed at the Manly Corso, a busy pedestrian mall north of Sydney, where Ray surprised unwitting shoppers while the cameras captured their genuine reactions.
The campaign is rolling out on Optus’ social media platforms, radio and TV.
Optus: Anshika Grover, Anthony Kalergis & Akshay Sardana
Creative & Production: Emotive
Founder/Strategy Lead: Simon Joyce
Business Director: Alison Mitchell
Director: Gary Eck
Senior Producers: Tom Pearce & Natalie Dagher
Writer: Gary Eck
DOP: Evan Papageorgiou
Editors: Romain Mongin
Sound Design: Rumble Studios