Optus & Samsung VR

Experience the next best thing to being on the BMX bike with Sam Willoughby – only much less hazardous! Emotive, Optus and Samsung collaborated on this new VR piece.

Drop in to an Optus store to experience the thrill of racing around the BMX track with the Australian Olympian – in virtual reality on the Samsung Gear VR. Or you can enjoy the experience on YouTube here:

The below 30 sec TVC has been running on air across the Olympic Period as well as online – driving both Optus and Non-Optus customers to head in store to experience the VR.

Creative & Production Agency:Emotive
Creative Directors:Andrew Cameron & Charlie Leahy
Director: Zane Pearson
Editor: Uthayan Selvaraj
Acitvations Director: Alison Mitchell