Optus is proud to be Official Support Network to the Australian Olympic and Paralympic Teams.
Behind every Olympic Moment is a Support Network. The family, friends, coaches, teammates and mentors who help the athlete focus on improvement and qualification.
Emotive collaborated with The Works (originators of the idea) on this new campaign for Optus.
We recorded the calls from a number of different Australian Olympic hopefuls back to their own support network at the very moment they were selected to go to the 2016 Rio Games. The calls were unstaged, unrehearsed and recorded through app technology on the athletes phone. This approach meant we could capture the raw, real, honest and authentic emotion felt at that moment by the athlete when they shared their news with their own support network.
The campaign is running across online, OOH, instore and TV and includes 6 Olympians and 2 Paralympians. Watch them all below.
On 3 April 2016, 400m runner Anneliese Rubie shared some news with her Aunty…
On 2 April 2016, 800m runner Luke Mathews shared some news with his sister…
What a reaction! Synchronised swimmer Rose Stackpole gives her Mum some big news…
On 3 April 2016, steeplechaser Genevieve LaCaze had some big news to share with her Grandma…
A coach’s praise can be hard to come by, but swimmer Taylor McKeown earned it by qualifying for Rio.
After overcoming years of injury struggles, Ryan Gregson couldn’t wait to make this call to his Mum.
Aussie wheelchair tennis star, Heath Davidson, lets his old coach and close friend in on his big Paralympic news.
Aussie triathlete, Kate Doughty, lets her late mother’s friend Di in on her exciting Paralympic news.
Lead Creative Agency: The Works
Creative Production & Digital Amplification: Emotive
Director: Leigh McSwan