Optus & Uber
On Australia Day this year, Optus and Uber launched UberUMPIRE to help adjudicate backyard matches across the country.
Cricket lovers, patriotic Australians and those keen for a laugh could request the service of Billy Bowden or one of more than a hundred professional umpires to help uphold the rules in their very own backyard cricket match.
Emotive created a series of social videos to announce the new partnership between Optus and Uber, the new ‘backyard cricket rulebook’ and the UberUMPIRE activation.
Check out how it all went down…
Emotive produced the following video series announcing the partnership and the activation.
OPTUS & UBER PRESENT UberUMPIRE
BACKYARD CRICKET ON AUSTRALIA DAY
What better way to celebrate Australia Day than with an Aussie barbecue and a friendly game of backyard cricket. This year, Optus, with the support of Cricket Australia, is helping everyone bypass the arguments on the biggest cricketing date in the calendar with the launch of Optus’ official Australia Day Backyard Cricket Rule Book.
Download the official rule book here – http://www.optus.com.au/backyardcricket
For one day a year Aussies everywhere can rest assured knowing that backyard bust-ups are a thing of the past. In a break from tradition and with the independent expertise of one of the legends of the game, international cricket umpire, Billy Bowden, Optus has created the official Australia Day Backyard Cricket Rule Book.
Check out the TOP TEN RULES of Backyard cricket by Billy Bowden below.
1. Six out and you have to fetch it
2. One hand one bounce
3. If the ball becomes covered in excess slobber from the family pet, the bowler is solely responsible for cleaning the ball
4. The batter is out if the ball gets stuck in clothes hanging on the clothesline
5. The batter is out if the ball is hit into the swimming pool on the full
6. Any ball that is hit on a nominated tree (by the host) on the full, is deemed out caught ‘Graeme Wood’
7. A batter cannot be dismissed on the first ball unless it is Australia Day and the batter is a ‘Pom’ or a ‘Kiwi’
8. Sledging is permitted, but limited to personal in nature and must be directed at a family member or friend
9. In situations where the batter is a Pom, the bowler is permitted to tape one side (only) of the tennis ball when bowling to assist with swing
10. If a Kiwi’s batting, multiple people may bowl at the same time