rebel’s new content series #MyProvingGround, sees top Australian athletes attempting to conquer new sports arenas.
Episode 1 pairs NRL powerhouse Sam Burgess with the world’s fittest woman Tia-Clair Toomey, taking on AFL star Alex Rance and CrossFit legend Rob Forte. From gruelling CrossFit circuits to epic feats of strength, the online video series features elite sportsmen and women pushing their outermost limits as they compete in unfamiliar territories, and by doing so encourage people to go out and conquer their own ‘proving grounds’.
Episode 1 takes us to the ultimate in fitness environments – The CrossFit arena. We see NRL powerhouse Sam Burgess and AFL star Alex Rance paired with CrossFit champs Tia-Clair Toomey and Rob Forte in a physical battle to prove that they have what it takes to compete in CrossFit.
The hero episode is followed up with a special AFL vs NRL battle – a two-minute endurance test that sees these dominant sporting codes go head-to-head.
#MyProvingGround launched nationally on Wednesday 6th December, with the series rolling out across YouTube, Facebook, Instagram and Twitter via the talents’ social channels and rebel’s digital assets.
Creative, Production & Amplification: Emotive
CEO/Strategy Lead: Simon Joyce
Strategist: John Principe
Creative Director: Andrew Cameron & Luke Brocklehurst
Director: Henry Stafford
Senior Producer: Justine Moyle
DOP: Emilio Abbonizio
Editor: Sam Gadsden
Business Director: Marshall Campbell