To welcome the start of summer, Optus has collaborated with Usain Bolt and Australian DJ’s Mash’d N Kutcher to produce a short music video that encapsulates the feeling of summer. Inspired by Usain’s hometown and Jamaican reggae, the mix titled ‘Summer Set Free’ shows Bolt pursuing his other passion, music.
Summer is a great time to stream music and for Optus customers they can stream music data free with Spotify, Google Play and iHeartRadio.
The campaign launched on the 1st December 2017 and will be amplified across Optus, Usain Bolt and Mash’d N Kutcher’s social platforms.
Creative, Production & Amplification: Emotive
Strategy Lead/CEO: Simon Joyce
Director: Andrew Cameron
Editor: Uthayan Selvaraj
Social Media Director: Jamie Crick
Music Partnerships Director: Aimee Stewart
Animation/VFX: Gramm Studios