The Relentless Series with Usain Bolt

Emotive have created a series of social videos for Optus with Usain Bolt called ‘The Relentless Series’.

Usain Bolt’s personality and character traits are the reason he is continuously focussed on being the best he can be. The Relentless Series from Optus gives people the chance to learn more about Usain from his friends, family and the man himself.

The series will roll out across 2016.

The Relentless Series. Episode 1: Childhood.

The Relentless Series. Episode 2: School Days.

The Relentless Series. Episode 3: Life Beyond The Track.

The Relentless Series. Episode 4: Hunger for Success.

The Relentless Series. Episode 5: Game On.

Usain’s Home Track. Kingston, Jamaica.

Usain can kick a footy.

 Video Credits

Creative & Production – Emotive

Executive Creative Director – Charlie Leahy

Executive Producer – Simon Joyce

Producer/Editor – Guss Mallmann

DOP – Evan Papageorgiou