Impulse Australia and Emotive produced a video content campaign featuring international teen sensation, Maddie Ziegler, to launch a limited edition fragrance.
In this video titled ‘Getting Ready with Maddie’, Ziegler reveals all her top tips for being party ready, delivering it in her own unique playful and light-hearted style, along with showing her audience how individuality and self-expression are the best ways to make your mark on the world.
The campaign is aimed at young teen girls, encouraging them to be bold and confident.
The campaign rolled out across Facebook, Instagram, Snapchat and Twitter via Maddie’s social channels and Impulse’s digital assets.
Client: Unilever – Impulse
Kristy Rutherford, Marketing Manager, Unilever
Ryan Sutton, Brand Manager, Unilever
Creative, Production & Amplification: Emotive
CEO: Simon Joyce
Business Director: Marshall Campbell
Strategist: Lucielle Vardy
Creative Director: Andrew Cameron
Director: Madeline Kelly
Line producer: Brock Williams
Senior Producer: Justine Moyle
DOP: Evan Papageorgiou
Editor: Sam Gadsden
PR: NAC Media Group