In response to a successful LYNX Australia campaign back in January 2018, Unilever and Emotive have launched a new campaign for LYNX New Zealand.
Kiwi star Julian Dennison is reprising his role in the creative and reasserting his national allegiance by switching out LYNX Australia for LYNX New Zealand. The campaign’s creative is a continuation of the LYNX Australia film released earlier this year, and sees Dennison’s character, Humphrey enjoying his new-found, LYNX Australia-inspired confidence until an Australian arrives in town, creating an ‘Aussie problem’.
Unbeknownst to Humphrey, LYNX New Zealand now exists and after using the fragrance he regains his confidence and challenges the Aussie to a handball competition. Despite suggestions of Australian ball tampering, Humphrey goes on to win the match and reveal his secret weapon. Confidence, bro.
The campaign will run nationally from 22nd July through to 18th August and comprises of a three-minute hero video, a 60 second video and a 30 second video. The campaign will run across digital and social in Australia and across television, OOH, digital, social in New Zealand.
Check out the hero video here:
Client – Unilever
Markus Rehde – Unilever Marketing Director, Personal Care
Kristy Rutherford – Male Grooming Marketing Manager
Kate Westgate – LYNX Brand Lead
Creative, Production & Amplification – Emotive
Simon Joyce – CEO & Lead Strategist
Marshall Campbell – Business Director
Zane Pearson – Creative Director, Writer & Director
Nathan Burley – Additional Writer
Alistair Pratten – Senior Producer
James Brown – DOP
Uthayan Selvaraj – Editor
Jamie Crick – Talent Social Amplification
Media Agency – PHD
PR Agency – Liquid Ideas & Spark PR NZ