To launch LYNX’s newest fragrance, Emotive have developed a light-hearted campaign which reignites the friendly rivalry between Australia and New Zealand, fuelled on by the inclusion of one of New Zealand’s national treasures.

The film stars New Zealand’s acclaimed Julian Dennison as a young Kiwi guy who is in awe of his older brother and his many talents, including his ability to talk confidently to girls. In search of his secret, the young Kiwi approaches his brother and is surprised to discover that it all comes down to being yourself… and wearing the fragrance of the rival nation, LYNX Australia.

This campaign is the first collaboration between Emotive and Unilever, and is running nationally across TV, cinema, digital and social.

Check out Julian Dennison on The Project talking about LYNX Australia

John Mckeon – Unilever Marketing Director, Personal Care
Kristy Rutherford – Male Grooming Marketing Manager
Kate Westgate – LYNX Brand Lead

Creative, Production & Amplification – Emotive
CEO: Simon Joyce
Business Director: Marshall Campbell
Strategists: Lucielle Vardy & John Principe
Creative Directors: Zane Pearson & Andrew Cameron
Writer: Zane Pearson
Additional Writer: Nathan Burley
Director: Zane Pearson
Senior Producer: Alistair Pratten
DOP: James Brown
Editor: Uthayan Selvaraj

Media Agency – PHD
PR Agency – Liquid Ideas