End of financial year is a critical period for small businesses. For SMB’s and their partners this period can be perceived as a deadline to getting their accounts in order. Xero wanted to show their target audience how they can make their lives easier.

The stop motion video campaign, created by Emotive in collaboration with Xero showcases how Xero can help small business get paid faster and also make tax time easier. Eliminating the paperwork and reinventing the way you do work.

Tapping into the combined power of the APN’s assets, the EOFY campaign saw Emotive join forces with Adshel and ARN to create a truly integrated strategy for Xero across online video, radio and OOH that aimed to entertain, educate and engage the core Xero audience.

Credits:
Client: Xero
Video Creative: Emotive & Xero
OOH & Radio Creative: Xero
Production: Emotive & Heckler
Digital Amplification: Emotive
OOH: Adshel
Radio: ARN