Emotive and YoPRO teamed up with surf champ, Stephanie Gilmore, to create an epic campaign video, titled ‘Chasing Passion’, which showcases how YoPRO can help give you the energy to pursue and fuel your passion.

The 60 sec hero piece captures Steph in her element surfing the infamous Lakey Peak wave in Sumbawa, Indonesia.

Hero TVC

30 sec TVC

15 sec TVC

Watch Steph’s interview on the campaign below with Sunrise.

The campaign is running across TV and digital, in addition to an integrated social media and influencer campaign.

Credits
Client – Danone YoPRO
Amy French – YoPRO Brand Manager
Blanca Carbonell Valades –Danone Marketing Manager
Matt Jazayeri – Danone Topline Director
Francois Rillet – Danone General Manager

Creative, Edit & Amplification – Emotive
Strategy Lead/CEO – Simon Joyce
Business Director – Alison Mitchell
Creative Director – Zane Pearson & John Weir
Production – Rapid
Executive Producers – Susannah Philips and Abby Hunt (Rapid)
Director – Taylor Steele (Rapid)
Cinematographer – Talon Clemow
Phantom DOP – Chris Bryan
Agency Producers – Linzee Harris & Hayley-Ritz Pelling
Editors – The Butchery and Romain Mongin, Sam Gadsden & Uthayan Selvaraj (Emotive)
Photographer – Nate Lawrence

PR Agency – Lampoon Group
Social Agency – Lampoon Group
Josh White – Lampoon Group CEO
Emma Barrett – Head of Public Relations
Edward Ringwood – Head of Social