New high protein yoghurt, YoPRO, have teamed up with surf champ, Stephanie Gilmore, to create an epic campaign video, titled ‘Chasing Passion’, which showcases how YoPRO can help give you the energy to pursue your passion.
Developed by Content Agency Emotive, in conjunction with YoPRO, the content piece captures Steph in her element surfing the infamous Lakey Peak wave in Sumbawa, Indonesia.
Steph has spent the past decade establishing her position at the top of women’s surfing and the video, directed by award winning Director, Taylor Steele gives an insight into Steph’s love of surfing and how her passion for the sport drives her beyond all else.
Stephanie Gilmore says “For me, it’s not just about winning titles. Nor is it all hard work and sacrifice. It’s just about loving what I do and enjoying the journey.”
Amy French, Brand Manager at Danone said “Chasing passion with Stephanie Gilmore is all about celebrating the joyous pursuit of your passions. YoPRO, with high protein and no added sugar gives you the momentum to keep you going – it fuels your passion.”
Simon Joyce, CEO at Emotive, said “Steph and YoPRO have shared beliefs and this campaign perfectly encapsulates that – we want to encourage all people to relentlessly pursue their passion. It was brilliant to work with such an iconic Australian.”
The campaign is set to run across TV and digital, in addition to an integrated social media and influencer campaign implemented by Lampoon Group.
Steph will kick off her 2018 season with the Quiksilver Pro on the Gold Coast from 11 March.
Client – Danone YoPRO
Amy French – YoPRO Brand Manager
Blanca Carbonell Valades –Danone Marketing Manager
Matt Jazayeri – Danone Topline Director
Francois Rillet – Danone General Manager
Creative, Edit & Amplification – Emotive
Strategy Lead/CEO – Simon Joyce
Business Director – Alison Mitchell
Creative Director – Zane Pearson & John Weir
Production – Rapid
Executive Producers – Susannah Philips and Abby Hunt (Rapid)
Director – Taylor Steele (Rapid)
Cinematographer – Talon Clemow
Phantom DOP – Chris Bryan
Agency Producers – Linzee Harris & Hayley-Ritz Pelling
Editors – The Butchery and Romain Mongin, Sam Gadsden & Uthayan Selvaraj (Emotive)
Photographer – Nate Lawrence
PR Agency – Lampoon Group
Social Agency – Lampoon Group
Josh White – Lampoon Group CEO
Emma Barrett – Head of Public Relations
Edward Ringwood – Head of Social